Shifting Sands (Bob Devos)


Breaking away from the traditional launches at hotels and showrooms, Brandt Asia held their latest at Coastes in Sentosa. There weren’t any carpeted floors, shimmering chandeliers or elegant displays … just the bare sand, the open night sky and with most of the appliances resting on small platforms and tables. The whole setting was in line with the theme I reckon, with the guests requested to come togged in beachwear. Definitely interesting, though I couldn’t help but feel like I was watching a getai show, with 5 skimpily dressed girls prancing around on stage. Not that I’m complaining, having missed the company’s previous launch tie-up with La Perla. Having to stand on the sand for almost an hour while watching the presentation was rather tiring though, helped in no way by the humidity due to the earlier afternoon rain.

Some of the appliances showcased:

  • Washing machine with built-in steam tank
  • Induction hob with cyclic control panel
  • Built-in coffee machine
  • Freestanding microwave ovens

The washing machine with its ability to steam the clothes while being washed supposedly rids them of creases and saves ironing time by 50%, while the induction hob is controlled by simply running one’s finger around the flushed dial. The former was quite convincing with the models going into the crowd and letting them feel the clothes … not the ones wearing them. In my opinion, the latter is just gimmicky. Whereas for the coffee machine and microwave ovens, they’re just products brought in to compete with other brands, albeit with slightly better built qualities.

The thing about launches, sometimes they have lucky draws towards the end of the event and based on past experiences, I have a tendency to land one or two. Last night was another lucky night for yours truly, due partly to a missing winner whose name was drawn out for the first prize, leading to mine being drawn next to replace him. One of Brandt’s latest washing machine models will be delivered to my home by middle of June, though I will most likely leave it inside the box till I know what to do with it. My old Samsung washing machine is still going strong after 6 years. Perhaps I’ll just keep it till we move place. Or I can just sell it on Ebay. 😉


~ by blackcadillac73 on May 31, 2008.

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